Regina Warehouse District: “Stadium Direct”

Campaign Development / Graphic Design / Print / Copywriting

Regina’s Warehouse Improvement District commissioned Makewell to create an identity system and visual campaign to promote a “park & ride” shuttle service. The service was to primarily run during the Saskatchewan Roughriders home schedule. The service was deemed a success it’s first year as it saw an average of 600+ patrons per game day. We leveraged strategically placed billboards as well as a ‘grassroots’ approach through sandwich boards, posters in local pubs and restaurants, and more.